Black Friday VIP list

Join the VIP list
Black Friday 2026 · VIP list

Black Friday, 24 hours before everyone else

Our best offer of the year and surprises in your parcel, 24 hours before everyone else. Sign up and your access arrives by email.

Sign up, and on Friday 20 November you'll get:

  • Our best offer of the year, 24 hours before everyone else
  • First pick of the stock, before the bestsellers sell out
  • Japanese surprises tucked into your parcel 🎁
  • Priority handling of your order, shipped within 24 hours

Sign up, and on Friday 20 November you'll get:

  • Our best offer of the year, 24 hours before everyone else
  • First pick of the stock, before the bestsellers sell out
  • Japanese surprises tucked into your parcel 🎁
  • Priority handling of your order, shipped within 24 hours
VIP access opens in —

Already people on the VIP list

Join the Black Friday VIP list

You'll receive your access by email on the morning of Friday 20 November.

No commitment, unsubscribe in one click. By signing up, you agree to receive our emails.

Also get your access by SMS

First thing on Friday 20 November, before the email. So you don't miss a thing.

You're on the VIP list 🎉

A confirmation email is on its way. On the morning of Friday 20 November, you'll receive your access and the discount amount.

VIP access is open

The discount is live across the whole store for subscribers. The boxes sell out fast.

See the offer
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It comes from far away, and it goes fast

Our products come straight from Japan. That's what makes them special… but it also means restocking doesn't happen in two days.

Some pieces arrive in limited quantities, and when they travel by sea, it can take several months before they're back in stock. In practice, if a product sells out in December, it won't be back before Christmas.

Last year, our snack boxes were victims of their own success as early as Black Friday weekend. When we say it goes fast 😉 This year, block out 20 November to be among the first served, not the last.

By joining the VIP list, you get the best offer of the year 24 hours before everyone else, with all the stock still available. Treat yourself at the best price and, above all, get your Christmas presents sorted with peace of mind.

Bestsellers GIF
(VIPBF.images.bestsellers)
  • Over 100,000 customersAcross our Japanese stores in Europe, since 2020
  • Made in JapanAuthentic products, selected by our team in Japan
  • Delivery in 3 to 6 working daysUK & EU. Free shipping on orders over €60
  • Customer service in EnglishBy email, 6 days a week, reply within 24 hours

What our customers say

Verified reviews, straight from Trustpilot.

How it works

  1. 1

    You sign up

    You receive a confirmation email within a minute.

  2. 2

    Your VIP access 🔓

    The discount is revealed and the offer opens for you. Your surprises are added to your order automatically.

  3. 3

    The offer opens to everyone

    You've already ordered, before the bestsellers sold out.

Join the VIP listAccess on Friday 20 November.
Now on in the store

The Golden Ticket: a trip to Japan for two, hidden in one of our boxes

From 7 November to 20 December, one of our Japanese snack boxes contains a golden ticket. Whoever finds it wins a trip to Japan for two, return flights and 9 nights' hotel. (And if you order your box during Black Friday, you'll get it at a reduced price 😉)

See the competition rules
Join the VIP list Access on Friday 20 November.